RoofKitProduct docsGuides & reference

Leads and Attribution

Capture homeowner intent, preserve marketing context, and connect public visualizer activity to operational lead workflows.

Lead capture

Public visualizer flows can save progressive selections and final lead capture fields so contractors can follow up with homeowner context.

  • Landing configuration controls which form fields appear.
  • Lead capture can include contact fields and custom questions.
  • Public routes create lead records from homeowner actions, while internal previews avoid production lead persistence.

Attribution

Embeds pass a sanitized host_page_url with supported marketing parameters so reporting can connect the lead to source, medium, campaign, ad click ids, and referrer context.